KuyavaBranding & Brand Identity / 2019
Kuyava - low-alcohol drink with a taste of Kyiv for young people with a rebel vibe.
- Full company name: Kuyava
- Type: Design Concept
There is a legend that the name of the city of Kyiv comes from the topographic term “Kuyava” – “steep hill”.
We dedicate this drink to the residents of the capital – passionate, creative and a little nuts.
Youth must be rebellious. While developing the concept, we were inspired by street culture – adventurous, innovative and capable of complete blowout and experiments.
Kuyava is a taste of youth with a bit of nostalgia for the 90s. Its consumers are young and successful Ukrainians 25+ – those lucky enough to grow up with their country at the same time.
Kujava is about being new and audacious. That is why the drink has seven original flavors – Batman, That Very Gin Cocktail, Tea with cognac, Pure water, Double expresso, Tea mushroom and Vodka with energy drink.
Do not be confused by “Pure water” – it is our greetings from the Ukrainian capital to the British, who breed gin with sparkling mineral water.