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Kuyava

Branding & Brand Identity / 2019

Kuyava - low-alcohol drink with a taste of Kyiv for young people with a rebel vibe.

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Credits:
  • Full company name: Kuyava
  • Type: Design Concept

SASSY NAME

There is a legend that the name of the city of Kyiv comes from the topographic term “Kuyava” – “steep hill”.
We dedicate this drink to the residents of the capital – passionate, creative and a little nuts.

Youth must be rebellious. While developing the concept, we were inspired by street culture – adventurous, innovative and capable of complete blowout and experiments.

 

Kuyava is a taste of youth with a bit of nostalgia for the 90s. Its consumers are young and successful Ukrainians 25+ – those lucky enough to grow up with their country at the same time.

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Kujava is about being new and audacious. That is why the drink has seven original flavors – Batman, That Very Gin Cocktail, Tea with cognac, Pure water, Double expresso, Tea mushroom and Vodka with energy drink.

 

Do not be confused by “Pure water” – it is our greetings from the Ukrainian capital to the British, who breed gin with sparkling mineral water.

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