FretlE-commerce / 2016
- Full company name: Fretl
- Website type: E-commerce
- CMS: Opencart 2.0
From the very beginning the projects was supposed to have a lot of art in it. We’ve tried to pay a lot of attention instead of design and instead of regular wireframes our design team decided to come up with hand drawn sketches – to get more of a clear vision on future design and aesthetics. Right after it the styleguide was developed and after a small presentation the website pages followed quickly
Each design element was supposed to demonstrate a real carte for the customers that a service provides. Hand-drawn icons, elegant fonts and wooden-like textures helped to achieve this effect quite well
The catalog was designed to enable quick purchases – that’s why the product quantity selector was placed next to the product thumbnail. Alternatively the client is also able to proceed to a full product page
The full product page contains info about the product that will be great to know for all who’s watching his diet: calories, fat percentage, etc.
As always the mobile layout was very well thought out, and especially adjusted for quick purchases.