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Case Study: Making a Website for an Interior Design Firm

The client

Diome is an interior design company providing elegant and aesthetic interior design and renovation services. Their brand reflects sophisticated luxury and contemporary minimalistic designs for affluent customers, business people, artists, and others interested in high culture and modern art. Most of Diome’s projects are residential properties (houses and apartments), but they also work with commercial facilities.

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A website is a firm’s online shopfront. It can be visited by hundreds of thousands of visitors every day, while most boutiques don’t get as many visitors in a lifetime

The request

Considering Diome is a subsidiary of an existing company that provides renovations and constructs properties for sale, but in a wider segment, the client asked us to create a website that would help them distance the new brand from the old company.

That was the initial request and it sounded like quite an ordinary task, but after meeting with the client and discussing their needs, we realized that our job extends far beyond just designing a new website.

The actual task was the following:

  • Reflect the client’s unique approach to architectural design;
  • Design an effective website that would help the company attract fresh extraordinary projects and enter a totally new market.

Diome was inspired by the architecture agencies that, while being small and not well-known, designed awesome modern and creative projects that could change the whole industry thanks to the pure talent and professionalism of their architects. Positioning in this segment was also one of our tasks in designing the site.

The solution

Going forward with the project our team already had sufficient knowledge and experience in web design for the real estate industry. But we also studied the client’s segment more thoroughly and asked them many questions to learn more about their company, their approaches, and their customers.

web agency inside photo

We started with defining the list of services and unique features that make this brand different from the old company and competitors.

Then, we developed a site map and offered a grid with elements of asymmetry to make the site more live and interactive.

assymetry web design

After, our team started on prototyping the website. At this stage, we also worked closely with the client. We studied their completed works from the portfolio, learned about their approaches and the working process, and fully immersed ourselves into the project form the inside. We offered different solutions for a prototype until coming up to the final version.

Website Prototype

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During many discussions, it was quite easy to then visualize the brand concept. It is simple and sophisticated so we decided to use muted colors (white, beige, and silver grey) that entail calm emotions and are more associated with higher status. Diome supported this solution.

The best selling point of an interior design company is the actual work that they do. That’s why, when moving forward to the design stage, we chose to focus on the visual content — the company’s finished projects. In fact, we put maximum effort into bringing the visual content forward while using text more as a background. It was important to cut out everything that could distract from the main features of the website — Diome’s style and finished projects.

Another specific solution that we adopted is using straight lines and putting the headers under the photos so that they don’t overlap the main content.

We followed the principle “less is more” all throughout the website: less text, less color, clean lines, and simple typography. We also chose to omit any icons, pop-up windows or review sections and added only the most important features: visual content and brief service descriptions and contact information. No clutter.

Even the blog is more visually oriented. Usually, graphics are used as additional materials but here on this site, the text is concise and well-structured to fit in between the beautiful photos from the Diome’s portfolio.

Another task on our to-do list was adapting the website to mobile devices. We simplified navigation for the mobile version and added horizontal sliders.

This version doesn’t have asymmetry, unlike the desktop site. There was no use for it here. On the other hand, we used branding elements in the mobile version. If you take a closer look at the menu, the buttons have small diamond shapes from the company’s logo.

The challenges

There are so many nice real estate websites on the web that look similar to one another. They show portfolios and service descriptions but that’s not exactly what our client needed. They wanted something outstanding that would highlight their unique approach and the brand’s soul.

The greatest challenge of this project was to uncover the brand identity and transfer the features of architectural minimalism onto the website. From the technical viewpoint, it was also quite testing to transfer the pallet developed for printed materials onto the web design.

So, to make the client’s wish come true, we adopted a minimalistic approach in design. Everything, from the simplicity of elements on the website pages to the color scheme, works in sync to highlight the brand image and unique architectural style.

The result

Both us and the client enjoyed working on this project. It was a challenging yet interesting project for us. The client trusted our knowledge and competence and, of course, the solutions we offered matched their expectations and requests. Our previous experience with real estate websites helped us better understand the client’s needs.

Aside from creating the website, we also integrated analytics and a CRM system so the client can have a better understanding of how the website works. That wasn’t on our requirements list, but we thought the client would benefit more with these small yet important things.

Website link: Diome (launched at our own web server, as the client is updating his content right now)

At this stage, all the work on the website is complete. The website fulfills all of the client’s needs and requirement, and we are glad that they’re fully satisfied with the finished product.

Jegor Walowski

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