FretlE-commerce / 2015
Fetl has been a special project for us since the beginning. Our task was to develop a design for a local grocery delivery service. The website was meant to be an e-commerce with custom design and several programming features. The general layout was made easy-to-use and impressive at the same time. As the target audience for this project were rich families living in downtown, the design was supposed to showcase a premium look and represent the high quality of the product. Developing took long but the final result really hit the mark: an elegant, catchy and cutting edge website won several web-design awards and captured the hearts of clientsfretl.od.ua
- Full company name: Fretl
- Website type: E-commerce
- CMS: Opencart 2.0
From the very beginning the projects was supposed to have a lot of art in it. We’ve tried to pay a lot of attention instead of design and instead of regular wireframes our design team decided to come up with hand drawn sketches – to get more of a clear vision on future design and aesthetics. Right after it the styleguide was developed and after a small presentation the website pages followed quickly
Each design element was supposed to demonstrate a real carte for the customers that a service provides. Hand-drawn icons, elegant fonts and wooden-like textures helped to achieve this effect quite well
The catalog was designed to enable quick purchases – that’s why the product quantity selector was placed next to the product thumbnail. Alternatively the client is also able to proceed to a full product page
The full product page contains info about the product that will be great to know for all who’s watching his diet: calories, fat percentage, etc.
As always the mobile layout was very well thought out, and especially adjusted for quick purchases.